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From Cradle to Career: How Big Oil and Gas Are Marketing Directly to Australian Children
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From Cradle to Career: How Big Oil and Gas Are Marketing Directly to Australian Children

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EPISODE SUMMARY

A new Australian-first report has exposed how major coal, oil and gas companies — including Santos, BHP, Woodside, Glencore, Chevron and Shell — have embedded themselves into the everyday lives of Australian children. Through more than 260 documented programs spanning schools, science centres, sporting clubs, museums, early learning programs and career pathways, the fossil fuel industry is reaching children from birth through to employment.

Climate communications charity Comms Declare, which released the report titled From Cradle to Career, has identified more than $54 million in disclosed funding across just six of those programs — with the real total likely far higher. The organisation is calling for a Senate Inquiry and a national ban on fossil fuel advertising and sponsorships. In this episode, we unpack what the report found, why children are uniquely vulnerable to corporate persuasion, and what advocates say needs to change.


FIVE KEY BULLET POINTS

  • Researchers identified 260+ publicly documented programs run or funded by fossil fuel companies and industry bodies, reaching Australian children aged 0 to 18 across every stage of childhood.

  • More than $54 million in disclosed funding was found across just 6 of those programs — a fraction of the total examined — suggesting actual spending is substantially higher.

  • One industry-linked education provider, Teacher Earth Science Education Programme Ltd (TESEP), projected its activities could reach more than two million Australian students over five years.

  • A PureProfile poll commissioned by Comms Declare found that 87% of parents and grandparents believe educational programs should be funded by governments rather than fossil fuel corporations, and 58% support a fossil fuel advertising ban.

  • Comms Declare founder Belinda Noble drew a direct comparison to the tobacco industry: “Oil and gas companies sponsoring climate education is like a tobacco company giving cancer advice” — and noted that banking programs like Dollarmites were removed from schools after ASIC scrutiny six years ago, arguing fossil fuel programs should face the same treatment.


    WHAT THE LISTENER WILL LEARN

    By the end of this episode, listeners will understand:

    • The scope of fossil fuel industry engagement with Australian children — the types of programs, the companies involved, and the funding scale

    • Why children are considered uniquely vulnerable to corporate persuasion within trusted institutional settings like schools and sporting clubs

    • The historical precedent set by the removal of Dollarmites and other banking programs from Australian schools, and how advocates are drawing on that precedent

    • The governance gaps that currently allow these programs to operate with minimal transparency or public accountability

    • What Comms Declare is calling for — including a Senate Inquiry, advertising ban, and alternative government funding pathways

    • How global and domestic policy is shifting, with the ACT ban and more than 60 jurisdictions worldwide moving to restrict fossil fuel marketing

    • How to critically evaluate industry-sponsored educational content and what questions parents, teachers and policymakers should be asking


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