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Australia’s eSafety Commission announced Friday it is investigating a United Kingdom-based company whose artificial intelligence-powered “undressing apps” are used by approximately 100,000 Australians, as deepfake image-based abuse reports to the agency have doubled over the past 18 months. eSafety Commissioner Julie Inman Grant said deepfake incidents now occur at least weekly in Australian schools, prompting the release of specialized incident management tools for educational institutions.
The investigation, conducted in partnership with British regulator Ofcom, targets one of the most popular nudifying services that creates non-consensual intimate images. Communications Minister Anika Wells said the federal government announced plans in September to restrict such applications nationwide, building on existing state and territory laws. Officials described the enforcement action as part of a broader strategy combining social media age restrictions set for December 10 implementation, enhanced app enforcement, and education initiatives to address rapidly evolving online harms.
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